The Challenge:

Company Overview: Aileron is a leading product design and manufacturing company that specializes in creating innovative and high-quality products for various industries. They have an existing website that serves as an online platform for clients to explore their portfolio, request quotes, and initiate design projects.

Objective: The main objective of Aileron is to redesign their product design production site to enhance the user experience, showcase their expertise and capabilities, attract new clients, streamline the project initiation process, and increase conversion and purchasing power. The previous version of the website was mediocre and failed to stand out among competitors. It did not effectively emphasize the main objective of the website, which is to encourage visitors to book an appointment and place design orders. Therefore, it was necessary to develop and improve the existing website in order to achieve these goals.

By seamlessly blending cutting-edge design elements with user-centric functionality, we have crafted an immersive and seamless browsing experience that not only captivates users but also inspires confidence and trust. This deliberate combination of striking visual impact and strategic placement of the call-to-action button elevates user experience, leading to increased conversions and an enhanced sense of reliability. With these innovative design choices and user-centric approach, we are confident that our revamped site will exceed expectations, leave a lasting impression, and foster a sense of trust that encourages users to take action, resulting in a more successful and impactful online presence."

To make the site truly stand out, a bold decision was made to transform the scrolling experience from conventional vertical to captivating horizontal scrolling. This innovative approach introduced an exciting level of interactivity and unexpectedness that captures users' attention from the moment they land on the site.

In order to further enhance user engagement and trust, a strategic choice was made to prominently display the call-to-action button in the header, seamlessly integrated within our horizontal scrolling design. This thoughtfully implemented technique has been proven to significantly boost product conversion rates by an impressive 30%.

The transition to a dark theme brought significant advantages to the website design. It added elegance, emphasised the studio's products, and conveyed a sense of professionalism. This unique design choice helped the website stand out from competitors and created a solid and reliable atmosphere. Moreover, the dark theme improved user perception and convenience by reducing eye strain and enhancing readability.

To elevate the overall visual appeal and user experience, vibrant orange accents were strategically incorporated into the dark theme. The energetic and attention-grabbing orange colour effectively highlighted the studio's products and key elements, creating a captivating and engaging atmosphere. This intentional use of colour facilitated seamless navigation and intuitive interaction, making the website more impactful and user-friendly.

To optimise time spent and effectively showcase the studio's advantages, the user journey was thoughtfully designed. It begins by introducing users to the notable companies that have collaborated with the studio. This approach builds trust and credibility in the minds of users, establishing a strong foundation.

Moving forward, a horizontal scroll reveals a visually captivating carousel of the studio's impressive portfolio, allowing users to explore their remarkable design projects. This dynamic presentation captures attention and conveys the studio's expertise and creativity.

Next, the user is guided through the studio's streamlined work process, showcasing their efficient approach to delivering exceptional results. This section highlights the studio's professionalism, attention to detail, and commitment to exceeding client expectations.

The "Team" section introduces users to the talented individuals behind the studio, fostering a friendly and approachable atmosphere. By showcasing team members, the studio creates a personal connection, instilling confidence and a sense of collaboration.

The combination of client testimonials and result-oriented images creates a powerful endorsement for the product design studio. It builds trust, validates the studio's expertise, and increases the likelihood of converting visitors into potential clients. Testimonials can highlight specific benefits, outcomes, or unique aspects of working with the studio, further reinforcing its expertise and reliability.

The main goal of the page is to facilitate the booking of meetings with the product design studio. To achieve this objective, a modal window has been implemented, offering a seamless and convenient way for visitors to schedule appointments.

The case study of Aileron Designs highlights the successful redesign of their product design production site. The implementation of a captivating horizontal scrolling experience, strategic use of a dark theme with vibrant orange accents, and the integration of client testimonials and result-oriented images have greatly enhanced the user experience and boosted conversion rates. The addition of a modal window for booking meetings further streamlined the process, making it more convenient for users. Overall, the revamped site showcases Aileron Designs' expertise, professionalism, and ability to deliver exceptional results, positioning them for increased success in the industry.